You know that esteemed list of cure-alls—Aquaphor and WD-40 and Windex and dark chocolate, just to name a few—that you can’t live without? The people (er, hairstylists) have spoken, and they’re adding one very special, good-for-everything item to the collection.
It’s argan oil: a plant concentrate that’s produced from the kernels of argan trees native to Morocco and Algeria. The nutrient-rich oil is a culinary staple around the world and a common ingredient in plant-based beauty products—and, according to licensed cosmetologist and hairstylist Gabrielle D’Ulisse, it’s “magic dust” for your hair.
“Argan oil is magic dust for your hair because it is a pure, natural ingredient that does not need any other ingredients to benefit your locks,” D’Ulisse says. Packed with fatty acids (like omega-6 and oleic acid) and vitamin E, she calls it “nature’s gift to healthy hair.”
That’s why internet-favorite beauty brand Josie Maran—beloved for the iconic Whipped Argan Oil Body Butter—is taking its argan-oil playbook and applying it to super-moisturizing, reparative hair care. Snag the just-launched shampoo and hair butter while they’re on sale, and be prepared to feel the magic.
$45 through April 23
Pros:
- Hydrates and moisturizes hair without weighing it down
- Plant-based ingredients help strengthen and repair strands
- Concentrated formula, so a little goes a long way
Cons:
- Pricey when not on sale (but worth the investment)
- Peach and currant fragrance may not suit every taste
Wondering if argan oil is right for your hair type, texture, or troubles—or whether it’s worth trying? According to D’Ulisse, the oil offers benefits for all kinds of manes. For one, it’s rich in nutrients that nourish and stimulate the scalp, encouraging